INTERACTIVE CAMPAIGN
Starbucks Refreshers™
/ RE-ENERGIZE NOW /
Starbucks Refreshers™ Beverage series was launched in 2012. Campaign “Re-energize Now” is to promote the Very Berry Hibiscus Starbucks Refreshers™ beverage. It contains fresh fruit juice and caffeine extracted from green coffee bean, which does not only deliver a new coffee experience, but also provides an immediate boost of natural energy.
/ GET /
students and young workers, who look for an alternative of coffee
/ TO /
try the Very Berry Hibiscus Starbucks Refreshers™ beverage
/ BY /
telling them Starbucks Refreshers™ can re-energize them instantly
Aji Ichiban
/ THE LOCAL AJI ICHIBAN /
Aji Ichiban, one of the largest snack food franchises in Hong Kong, is facing the problem of decreasing local customers. Campaign “The Local Aji Ichiban” is divided into 4 seasonal themes. Each one focuses on a kind of products, candy, dried mango, ready-to-eat food, and preserved fruit respectively.
/ GET /
Hong Kong people, who seldom purchase at Aji Ichiban
/ TO /
“like” and follow our offical Facebook page, and purchase our products
/ BY /
reminding them about the local taste through our campaign
Star Ferry
/ FIGHT FOR OUR STAR /
Star Ferry, as a vehicle and a symbol of Hong Kong, however, is facing the problem of losing local passengers, due to weak promotion and Hong Kong people’s indifference to what they possess. Campaign “Fight for Our Star” is based on the insight of “you don’t know what you’ve got until it’s gone”.
/ GET /
Hong Kong people, who don’t care about the presence of Star Ferry
/ TO /
cherish and support Star Ferry actively, travel on Star Ferry more
/ BY /
telling them Star Ferry is irreplaceable
/ FOODY /
preschoolers’ healthy eating educational
mobile application and family board game
Childhood obesity is a major public health issue, both globally and locally. “Foody” project is to promote kids healthy dietary habits through interactive learning experience. It consists of a physical board game and a mobile application for preschoolers and their family.
/ GET /
preschoolers and their family
/ TO /
learn and build good healthy eating habits
/ BY /
designing “Foody” the app and the family board game